Primavera Digitale 2025 gathers artists, patrons, and the public to celebrate the Digital Enlightenment — the current global movement to elevate digital art.
Exhibitions, workshops, tours, dinners, and parties are planned all around Florence with partners that share our vision to promote digital art worldwide.
Rifugio Digitale
Rifugio Digitale is an exhibition space in an old anti-aircraft tunnel that served from 1943 as a bomb shelter in World War II. Repurposed as a digital gallery, it offers sixteen 4k digital displays for showcasing art.
As part of the festival, curated exhibitions and catered social events will be hosted at this gallery, featuring artists from around the world in partnership with local and global brands.
Palazzo Borghese
Palazzo Borghese is an historical neoclassical renaissance palace in Florence. First home of the Salviati family, then Florentine home of the Prince Camillo Borghese, the Palace has hosted social events for over 200 years.
This venue will host our closing night exhibition and red carpet gala, featuring digital art, live art experiences, cocktails and food, all in an elegant setting designed for conversation and celebration.
Santo Stefano Winery
Santo Stefano is a farmhouse and organic farm located in the Valle di Chio, within the heart of Tuscany, surrounded by an oasis of peace, tranquility and unspoiled nature.
Attendees will spend a day at this location enjoying art-focused conversations, food and wine, and relaxing in the lovely Tuscan countryside amid hills covered with olive groves and vineyards.
Antinori nel Chianti Classico
The result of seven years of engineering and construction, this Antinori nel Chianti Classico winery is an architectural innovation. Designed to have a low environmental impact and maximum energy savings, the winery’s realization was also directly informed by the family’s profound connection to and respect for the land.
Festival attendees will be provided private transportation and group tours to this establishment, to enjoy the famous wine and premium hospitality for which it’s known worldwide.
Hotel Machiavelli Palace
Hotel Machiavelli Palace is located in the heart of Florence, walking distance to many of the city’s most historic locations including Duomo of Florence, Ponte Vecchio and all the famous monuments of Florence.
The opening nightime social for the festival will be held on this venue’s rooftop, where attendees will enjoy conversation, wine, and food among panoramic views of the city in spring.
Colle Bereto
Surrounded by the artistic splendor of Piazza degli Strozzi in the center, Colle Bereto is a trendy and sophisticated club in Florence. One of the major points of reference for Florentine social life, the venue is known for its eclectic and varied music and crowds.
This venue will host a private evening of drinks and dancing for festival attendees, with private areas and experiences for VIPs.
Blue Velvet
Blue Velvet is a stylish disco and nightclub in Florence. Known for an eclectic crowd welcoming both locals and tourists alike, this venue is known for its chic decor and intimate ambiance. decor and great selection of drinks makes this venue worth the search.
The festival’s closing evening party will be hosted at this venue, with private areas and experiences for VIPs.
The Social Hub Firenze
Set in a converted palazzo complete with a rooftop terrace and pool, the Social Hub Florence is the designed as a base for curious minds looking for inspiration in this city.
This location will serve as registration and information central for festival attendees Including: hotel rooms, meeting spaces, a restaurant, their public courtyard for socializing, and various digital art installations and experiences.